About Us
Amna Inam is a Pakistani-American entrepreneur, fashion trailblazer, and community leader whose journey from beauty consultant to global fashion disruptor is as compelling as it is inspiring.
Amna Inam
Founder and CEO of Randhawa Brands, she has seamlessly woven South Asian cultural richness with modern Western flair — showcasing collections at New York, Paris, Milan, and Cairo fashion weeks, and appearing in Harper's Bazaar, Fashion Magazine, and on a Times Square billboard.
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Every Randhawa collection begins as a story before it becomes a stitch. Textures, palette, and cut are chosen to carry a narrative of resilience, identity, and multicultural pride — bold South Asian embroidery and colour brought to global runways that rarely make room for it.
What distinguishes the house is not a single signature silhouette, but the discipline of building a full visual world around it: print, editorial, and film held to the same standard as the garment itself.
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Each piece is built by hand — beadwork, draping, and embellishment executed to couture standard, whether it's showing on a runway in Sharm El Sheikh or a red carpet in Manhattan.
The house works across bridal, eveningwear, menswear, and ready-to-wear, but every category is held to the same rule: nothing leaves the studio that doesn't feel considered.
View CatalogueAmna's path to Randhawa Brands began far from a runway — in beauty and wellness, where she built her career as a sales director and consultant, mastering presentation and personal branding. A pivot to media during the pandemic, hosting Friday Flakes and later The American Dream, turned her into a storyteller for immigrants and women navigating dual identities. In 2021, she brought that same instinct to fashion.
Randhawa Brands launched in 2021 as a luxury fashion label built to honour South Asian heritage while embracing global trends. What set it apart wasn't only the embroidery or the colour work — it was the intent behind every collection.
Since then, the house has shown at New York, Paris, Milan, and Cairo fashion weeks, and its work has been featured in Harper's Bazaar, Fashion Magazine, and on Getty Images and Nasdaq's digital boards, alongside a placement on the Times Square billboard in New York City.
Amna's accolades include the Successful Entrepreneur Award, the Women Inspiring Award, Best Emcee of the Year, and a Women Empowerment Award — recognition, she says, of an ability to connect, uplift, and mobilise through creativity and authenticity.
Beyond the runway, she remains a vocal advocate for women's rights, immigrant success stories, and South Asian representation in Western media — mentoring young talent and opening doors where there were none before.
